Our brand’s ethos is all about enjoying life’s best moments and having fun (something we were already doing on “Summer House”), which is prevalent throughout all our products, merch, and branding you see online and in-stores today.įB: Tell us about your flagship product and what makes it stand out in the market? Loverboy was inspired by my interest in nutrition and a desire to create a better-for-you drink that tastes great. Ultimately, what did resonate with Bravo’s audience was the products we were drinking. The irony was that eating and drinking well was the last thing on our minds in the Summer House so it became counterintuitive to try and integrate it into the show. When the opportunity to be on Bravo’s “Summer House” came about in 2017, I was working on a nutrition coaching app that I thought would align well with Bravo’s audience. There were some startups I worked on that never saw the light of day. You have to be ready to take a loss and move on, and stay driven and motivated through that. In between, I got my MBA at Babson, which was an amazing opportunity to build some business acumen in the classroom.Īs an entrepreneur, you have to trust your gut and acknowledge that sometimes you’re going to be wrong. I then worked in a variety of industries (healthcare, insurance, and real estate), primarily on the startup side. In college, I ran a contracting business painting houses.
My first entrepreneurial endeavor was selling cutlery when I was 18. Kyle Cooke: I’ve always been very entrepreneurial.
We caught up with Loverboy’s founder Kyle Cooke to learn more about how he’s capitalized on an organic marketing strategy, where he sees the omnichannel lifestyle brand in the next 3-5 years, and more.įorceBrands: How did your entrepreneurial journey start? What inspired you to launch Loverboy?
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